72% of consumers prefer email as their source of business communication.*

It’s the underestimated bubbling geyser of repeat business and referrals.

If you’re not sure why email is the #1 marketing channel for businesses*… it could have something to do with its ROI —

crushing it at $38 for every $1 spent.*

Email has earned its title as the living, breathing marketing king of return on investment.

And the reason it reigns supreme is one very special reason —

Relationships.

Just as a lack of effort leaves any relationship at risk of falling apart, your business relationships need attention and fertilization in order to grow.

Put simply, nurture the relationship with your customers and they will reward you with their time, referrals, and clicks that lead to sign-ups and sales because:

  • Email marketing is an easy way to connect with your prospects and customers on a continuous basis, and

  • They allow you to maintain a line of two-way communication, build your brand, and increase your sales.

And with 75% of Americans using their smartphones most often to check email**, email aligns perfectly with activities your customers are already performing.

Email Marketing

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These are just some of the ways you can build or revive your customer relationship with strategic email marketing:

List-Nurturing - Build trust with your prospects and customers by offering value

Pre-Launch – Make your prospects & customers eager to buy your product or service before it actually launches

Product Launch – Introduce and promote the concept and launch of your product or service

Onboarding - Engage your customers with examples and encouragement of product usage

Discount & Limited Time Offers - Promote offers that come with discounts or time constraints

Re-engagement – Re-engage inactive subscribers so they open, read, and take action on your emails

Welcome - Reduce refund requests for purchases and subscriptions with a warm email welcome

Persona Inspiration - Gain insight into your subscribers by Introducing concepts, products and services


sources: *blogs.constantcontact.com / ** bluecorona.com