Solutions


Strategic Website Content Analysis

 

In its simplest form, a website is a display of pictures and words.

Remove the words and only pictures remain, but it may not be easy to tell what your website is about.

Remove the pictures and only words remain.

Get them right

… and you have a good chance of increasing your web traffic.

Get them wrong

… and you have a good chance of hearing crickets.

Words create the journey your visitors travel from home page all the way to the checkout page.

So if your site isn’t boasting targeted, high impact messages you could be crippling your traffic flow.

It is critical to analyze and tighten your website content if your goal is to attract optimized traffic that stays on your website longer.

My website analysis is an eye-opening 37-point solution that will:

  • identify weak words and phrases that could be the cause of visitors abandoning your site

  • identify and seamlessly blend impactful language that drives visitors to take action

  • discover missed opportunities for improved website response (clicks, sign-ups, and sales)

  • provide recommendations to fix the areas that are not working

Best of all you get thorough results quickly and in a format that’s easy to understand.

Book your free consultation to discuss your strategic website content analysis. It couldn’t be easier to get started, and even better, totally free!


SEO & Web Copywriting

 
 
 

SEO Copywriting

With SEO copywriting, your audience is the search engines.

Your website content will be written in a way that is optimized for search engine interpretation and performance, so that it drives traffic.

This includes content ideation, and keyword / keyphrase research.

Learn about two approaches to SEO here if you’d like to get acquainted with SEO.

Web Content Copywriting

With web content copywriting, the focus is on making your web content — website, email, newsletters… anything on the web — optimized for your customers.

While it also blends SEO copywriting techniques, its prime focus is conversion.

I write conversational, persuasive copy that converts.

If you’re looking to convert prospects into customers, subscribers, or members, this is for you.

Book your free consultation to discuss your SEO or web content copywriting project. It’s super easy, and even better, completely free!


Email Marketing

 

Nowadays relationships build businesses.

Like any relationship, if you don’t put in the effort, it has the potential to crumble.

Email marketing is an easy way to connect with your prospects and customers on an ongoing basis.

They allow you to maintain a line of two-way communication, build your brand, and increase your sales.

And with most internet activity now happening on mobile devices, emails are a mobile-friendly contact method most people already enjoy.

Here are some of the ways I can help you start or improve your email marketing strategy.

List-Nurturing - Build trust with your prospects and customers by offering value

Pre-Launch – Make your prospects & customers eager to buy your product or service before it actually launches

Product Launch – Promote the launch of your product or service

Discount & Limited Time Offers - Promote offers that come with discounts or time constraints

Re-engagement – Re-engage inactive subscribers so they open, read, and take action on your emails

Book your free consultation to discuss your email marketing campaign. It’s super easy, and even better, absolutely free!


Copy Review/Re-write

 

15 seconds.

Studies show that’s the maximum amount of time you have before a user will leave your website if they can’t find what they need.

The words on your website can prevent visitors from staying longer than 15 seconds if:

  • it contains spelling or grammar mistakes

  • your copy is repetitive or unclear

  • key information about your service is missing or not adequately explained

Attention spans are short, so your website has to say it fast, and say it right.

Book your free consultation to discuss grammatical review of your content. It’s super easy, and even better, totally free!


Technical & Web Assistance

 

Sitting in front of the computer waving the white flag?

With 20 years of experience in information technology, web and marketing, these are just some of the additional services I provide:

  • video editing

  • image editing

  • writing projects

  • help with website builders

  • user experience website testing

Something that’s not listed? Just ask!

Start by booking a free consultation where we’ll discuss your technical or web assistance needs. It’s super easy, and even better, it’s 100% free!