Search engine optimization.
Super hero tag: S.E.O.
Friend to some, enemy to others.
If you own a website or maintain one, think of SEO as that special friend you share your fig newtons with.
Why does SEO matter?
For starters, search engines are crazy about it.
If you haven’t noticed, search engines today are more than just a massive storehouse of website links, although they started out that way in the 90’s.
Today they are smarter than your average bear.
Think Terminator 1 vs. Terminator 3.
Yeah, like that.
Just think - there are over 1.5 BILLION websites on the internet worldwide today.
Now, not all of those are actually live - only around 200 million of them are active.
But that’s still an avalanche of websites to sort through before it returns a list of helpful results in milliseconds.
And not just any results, but super-targeted listings that can usually quench your search thirst without having to click to page 2.
So if SEO were applying for a job, the requirements would read a little something like this:
lead the web crawler (an online “robot” indexer) on website tours
collect very specific information bits about a website’s services\products
condense and translate lengthy website messages into short, relevant specs
enable the web crawler to make its findings searchable when users crack open Google search to find what they need
SEO isn’t just a search engine helper, it’s a people pleaser.
Remember those 200 million-ish websites online right now?
Just imagine if you had to go to the library and search through 200 million books to find the answer to one question.
There’s one reason you don’t have to do that —
When it hands its notes over to the search engines, it emphasizes the relevancy factor.
For example, if you’re searching for “dog sweaters” it doesn’t give you a list of websites that show dogs sweating.
This is why one of the worst things you can do for your website (and your business) is build it, publish it, and not optimize it.
Optimization gets you found.
And SEO is that loud-talking friend you simply cannot ignore if you want your website and other web content to rank higher in the search engines.
Now wait, here’s the giant fork in the SEO road
One other thing to know is the road to achieving SEO bliss is forked —
there’s a right path that leads to higher search engine rank …
and a dead end that will land you on page 29 on the results pages.
93% of online experiences begin with a search engine and on the web, invisibility is not a super power.
If your website is poorly optimized or not optimized at all, then you won’t be listed on the first few pages of Google’s or other search engine’s results pages, also called SERPs.
Now, believe it or not, way back in the day some folks tried to cheat this whole process — ranking for a keyword they repeated in the copy… in the titles, subtitles, and randomly pasted throughout the text over and over.
This is called keyword stuffing…
And back then, it worked and it got you ranked in Google (Terminator 1 version).
But today Google (Terminator 3 version) is hip to that technique and if it were that easy, almost everybody would be listed on page 1.
If you haven’t guessed, this is the dead end road. No bueno.
Fill your website with thorough, relevant, quality content on a a consistent basis and you’ll automatically be on Google’s good side.
Just remember, search engines are the judge and jury who decide whether your site is a reliable and trustworthy match for the exact content users are searching for.
Which makes it well worth the time and effort it takes to make your website presentable so it passes the sniff test.
The first step of your SEO journey begins with a website diagnosis to see where you might be missing opportunities to increase your search engine worthiness.
And don’t worry, not only can I do that for you but I’ll break it down and lay it out in simple explanations without the geek speak.
That is, unless you want that… I can do that too. And if you want it fixed, well, I can do that too.
Before you know it you’ll be well on your way to bragging about how you and SEO are besties.